Incentive-publications PM40801507 Manuel d'utilisateur

PM 40801507THE MAGAZINE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCILSUMMER 2007ALSO IN THIS ISSUE:MARKETSEGMENTATIONKnow thy end-userFROM O

How can the incentive mar-ket not capitalize on theback-to-school season? Par-ents need a reward afterhaving the kids all summerlong, and kids heading

DVD players or MP3 players, recog-nized brands have a high profile inthis market.”But Christie also suspects manyparents redeem their stored rewardsan

2007 W W W.I M A C A N A D A .C A12You probably have an exhaustive amount of demo-graphic information about your clients: how old theyare, where they

detailed, open-ended questionnaire that sensitively collectsinformation the company needs to design a satisfying trip,without impinging on employees’

CANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A14When executives withBoomerang TrackingInc. were consideringimplementing an in

CANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200715By Judy Owenwith a one-year term and 1,000points for the Level 2 unit with a

Afounding member of IMACanada has launched anexciting and innovativenew software product thatwill allow its users todesign their own in-house rewardsp

CANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200717Integrated Management Systems(IMS) is a managed software applica-tion which c

CANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A18IMA–CC SURVEYSQ1How long have you been readingCanadian Incentive Magazine?Sin

CANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200719IMA-CC SURVEYSQuestion 4 in the September 2006 survey explored the frequency

DO I QUALIFY?Membership in IMA Canada-Councilis limited to qualifying IMA membercompanies which:1) are actively engaged in theCanadian incentive indus

WHY JOIN IMA CANADA-COUNCIL?• Save 30% on Access RepLink and/or RepLink Data Centre – a $2,500 savings!• Save 20% on advertising rates in Canadian Inc

CONSULTANTS / SHOW MANAGEMENTCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A22Ethos Enterprises Inc.4984 Cherry StreetStouffvi

CANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200723CONSULTANTS / SHOW MANAGEMENTSynthesis at Work1000-355 Burrard StreetVancouve

Motivate forResults• Who wants a 14” TV whenyou could have a 42”plasma screen TV?• Who wants a weekendgetaway when you couldtake a trip to Bora Bora?•

GIFT CERTIFICATE / CARD COMPANIESCANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200725AIR MILES Corporate Incentives2000 Argentia

GIFT CER TIFICATE / GIFT CARD COMPANIESCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A26Best Buy Canada Ltd.8800 Glenlyon Park

GIFT CER TIFICATE / GIFT CARD COMPANIESCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A28Giftcertificates.ca(Head office), 4259

95,000 gift ideas. One card for all of them.Take the guessing out of gift giving. The Canadian Tire Gift Card Program is perfect for rewarding employe

GIFT CER TIFICATE / GIFT CARD COMPANIESCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A30Marriott Individual IncentivesOne Marr

INCENTIVE HOUSESCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A32Adcentives#102-7311 Vantage WayDelta, B.C. V4G 1C9P: (604) 95

INCENTIVE HOUSESCANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200733I Love Rewards99 Atlantic Avenue, Suite 402Toronto, Ontario M

Canadian Rocky Mountain ResortsSuite 900 – 600 6th Avenue SWCalgary, Alberta T2P 0S5P: (403) 781-8131 / TF: 1-800-661-1367F: (403) 410-7406E: info@crm

MANUFACTURERSCANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200735American Apparel350 de Lourain West, Suite 203Montreal, Quebec H

MANUFACTURERSCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A36HTnaturals1307 Venables StreetVancouver, B.C. V5N 2G1P: (604) 25

MANUFACTURERSCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A38Replogle Globes2801 South 25th AvenueBroadview, Illinois 60155P:

REPRESENTATIVESCANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200739703 Promotions149 Roncesvalles AvenueP.O. Box 44Toronto, Ontar

2007 W W W.I M A C A N A D A .C ACANADIANINCENTIVEM AGAZINEBUYERS’GUIDE12 MARKETSEGMENTATIONKnow thy end-userBy Laura Byrne PaquetFEATURES DEPARTMENTS

SALES PROMOTION AGENCIESCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A401st Impressions Corporate &Sports Wear86 Queen St

Commercial Marketing250 Shields Ct., Unit 1Markham, Ontario L3R 9W7P: (905) 415-8020TF: 1-87-PREMIUMS (1-877-736-4867)F: (905) 415-8024E: webinquiry@c

Fulcher Marketing Inc.420 Avon CrescentOakville, Ontario L6J 2S9P: (905) 849-0099 / TF: 1-877-699-5224E: [email protected]: www.fulmark.caC: Dan Fulche

INCENTIVE CALENDAR for 2007–2008August 20–22IncentiveWorksToronto, Ontariowww.meetingscanada.comAugust 22TOPS – TravellingOptimum PromotionalShowMontr

BEYOND CASHCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A44AMERICAN EXPRESS INCENTIVE SERVICESAmerican Express Incentive Serv

CANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 200745BEYOND CASHHOME HARDWAREHome Hardware Stores has more than 1,000 locations ac

CANADIANINCENTIVEM AGAZINEBUYERS’GUIDE2007 W W W.I M A C A N A D A .C A46SAY IT WITH MUSICWarner Music invites you to utilize our content to engage co

W W W.I M A C A N A D A .C A 2007CANADIANINCENTIVEMAGA ZINEBUYERS’GUIDE22 CONSULTANTS / SHOW MANAGEMENT24 FULFILLMENT HOUSES / SUPPLIERS25 GIFT CERTIF

PRESIDENT’S NOTECANADIANINCENTIVEM AGAZINEBUYERS’GUIDE6As I write thismessage for theAnnual Buyers’Guide, the sum-mer has arrivedand vacation planning

INDUSTRY NEWSCANADIANINCENTIVEM AGAZINEBUYERS’GUIDE8Citi Acquires Ecount, Inc.CITI MARKETS AND BANKING ANNOUNCED THAT IT HAS ACQUIREDEcount, Inc., the

INDUSTRY NEWSCANADIANINCENTIVEMAGA ZINEBUYERS’GUIDEW W W.I M A C A N A D A .C A 20079IMA-CC Annual GolfTournament a SuccessIMA CANADA-COUNCIL HELD ITS